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      Building a Meaningful Brand 1-1 Workshop in London


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      September 25, 2019

      Wednesday  10:00 AM (on various days)

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      EVENT DETAILS
      Building a Meaningful Brand 1-1 Workshop

      In this 3 hour 1-1 workshop you will learn the step-by-step to build an emotional brand by applying the concept of archetypes into your identity, positioning, marketing and communication strategies.  This is a great session for entrepreneurs interested in gaining competitive advantage to address the challenges of developing a business. TAKEAWAYS Together, we will develop a brand report that contains:  - The Brand Identity: from a questionnaire detailing the story/ideas behind the business, how it is or will be perceived, and the current and future goals, we will unravel the brand essence, supported by an archetype.  - Positioning: the overall guidelines for mission & vision, competitor analysis, consumer profile and positioning map will be discussed, setting the key strategic points.  - Marketing & Communication: we will draw a storytelling strategy to define how it will communicate on different channels. This includes the brand image, tone of voice, ideas for promoting the brand online and offline, and a  guideline for social media planning.  - Action Plan: finally, we will tackle a timeline of events and tasks that need to be done in order to put every stage into action.  By the end of the session you will have a clear brand image and the tools to build strong engagement with consumers, organised in a 'roadmap' document to guide the stages of your brand development  WHO Mirela de Lacerda: brand strategist, mentor, lecturer at London College of Fashion and founder of Project M London. With 15 years’ experience working in the fashion and beauty industries, she has helped companies – from up and coming fashion labels to giants like L’Oréal – understand the core of their business by tackling the meaning, motivation and mindset that surround them, developing positioning, marketing and communication strategies based on the concept of archetypal branding. www.projectmlondon.com Instagram: @projectmlondonFacebook: ProjectMLondonTwitter: @projectmlondonLinkedin: Project M LondonYouTube: Project M Emotional Branding

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      This event repeats on various days:

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.